predictions

A Look Forward, Some Predictions for 2010

I've gotten some excellent feedback on my 2010 predictions and thought that I would keep a brief excerpt up from here for a little while. You can find the full post by clicking on the link below and I’ve included the list here. Please let me know what you think.

 

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A Look Forward, Some Predictions for 2010

Time to look ahead into 2010 and think about what's going to make an impact this year: 

 

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The Return of Commercial Speech

OK, I have to add my two cents to the prediction business and label what I think might be an emergent, if not important trend for brands and marketers in our nascent new decade: we're going to see the return of paid commercial speech.

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Time to Read the Tea Leaves

It’s that time of year where you cannot open a newspaper without reading predictions for 2010 and rationalisations of 2009. I thought that enough had been written about 2009 but it might be interesting to speculate about the coming 12 months – from the perspective of the things that will be important when marketing to older people.

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Nobody Knows What's Going On

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

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Ad-Skip This: TV in Contact Lenses

by: Ilya Vedrashko

"Televisions could be fitted into contact lenses within ten years, according to analysts. The sets would be powered by the viewer's body heat, according to Ian Pearson, a so-called "futurologist" who has advised leading companies including BT on new technologies." -- Telegraph

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2009 Social Media Predictions

by: David Polinchock

Peter Kim has put together a wide range of predictions about social media for 2009 and I've listed a few of my favs below. If you click on the link below, you can go to vote for your favorites as well. My top three picks:

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My 2009 Prediction on Social Media and Beyond - The Flight from Growth to Value

by: Karl Long

So what does Bernie Madoff’s Ponzie Scheme, the financial services industry, the housing market, and Facebook have in common? They all look(ed) very attractive as they were/are growing, in other words rapid growth can obscure real value, as long as there is continued growth.

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Five Things that Probably Won't Happen in Social Media in 2009

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2008 Prediction #1: Finish Conversations

by: Jonathan Salem Baskin

It's very likely that we're going to hear lots more in 2008 about the magic and glory of endless conversation. I'm going to suggest that we might see just the opposite start happening or, if not, that we should.

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