How Many Current Fortune 500s Are Really Ready for the Future? How Many Industries Can Survive?

It would be a devastating mistake of executives to believe that their organizations are well prepared for what’s coming; that the shift of their current management thinking is just another phase of a cycle of looking outward and inward, or a natural evolution of industries. 

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2016 Will Be the Year of Customer Experience

This past month I consumed a slew of content about customer experience, which has led me to the conclusion that 2016 will be the year of customer experience.

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Look Back To Look Forward

It's that time of the year again... 

Pundits are making their predictions about customer experience, marketing, and more:  what's the next big thing coming in the new year and what should everyone be focusing on. As you know, these predictions are made every year, late in the year and as the calendar rolls over into the new year.

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2015: The Year The Cloud Bursts

Technology revolutions tend to come in waves. Personal computers. The Internet. Search engines. When path-breaking new ideas first arrive, they set the tech world afire, but mostly bore and confuse everybody else, who go on with their lives much as before, mostly oblivious to the change around them.

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2015 Heralds the Age of 'Post Demographic Consumerism'

It's early January and that means one thing - forecasts for the coming year.

I have this image of the poor sods that have to come up with these insights huddled in a room in late December trying to come up with something interesting to say. Time is running out and they default to rehashing the forecasts from the previous year or the one before that. In this case, the ones from a decade before.

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15 Brand Trends for 2015

Another year almost gone, and it's time to start sharing trends and predictions for 2015!
Last year, I shared Brand Keys' Robert Passikoff's 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers.

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10 Brands To Watch in 2014

My “brands to watch” post was such a hit last year, I thought I’d share who I will be keeping my eye on in 2014. Some of these brands are sure to grow in the coming year, the future of others is less certain – but I’m pretty sure we’ll be hearing a lot about each of them.

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Brands need consumers’ permission to capitalise on social media data

December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social media data, brands are expected to make more use of the opportunities this data holds in the coming year.

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Communications Planning in 2013

The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few thoughts on the subject. 

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The Continued Economic Decline of the West - Ahhh

Many years ago I worked as a consultant for PA Consultants. A few years after I left and the company was in serious problems (the two are not connected) it employed a new CEO called Jon Moyniham. He pushed and pulled the company around it seems as if it has flourished. Park this fact for a moment.

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