PR

DIY PR

Continue Reading

The Top Ten Reasons Why PR Doesn't Work

Continue Reading

McKinsey Reports Businesses Loving Web 2.0… Except Blogs

by: Karl Long

Putting People First blog just posted about a survey that strategy consultancy McKinsey just conducted with executives about web 2.0 technologies and found significant interest and support, but they still shy away from blogs:

Continue Reading

Influence from Consumer-Generated Content

by: David Wigder

An Interview with Flemming Madsen, Managing Director of Onalytica

 

Continue Reading

WOMMA Releases Blog Ethics Guidelines

By: David Armano

Word of Mouth Marketing Association

The Word of Mouth Marketing Association has recently made public a "Discussion Draft" of ethical guidelines around blogging.  The entire draft and supporting documents can be found here.

Continue Reading

Why Blogging Matters: 6 Degrees of Perspective

by: David Armano

The following "group post" is the Brainchild of Eric Kintz from HP.  Eric recently coordinated this effort between myself and some very respectable names representing distinctly different areas related to marketing. 

We're not theoretically debating the merits or de-merits of blogging and social networks.  We're participating.  Here's what we have to say:

Continue Reading

People Respond: The New PR

Continue Reading

Power Consumer is The New PC

Continue Reading

Edelman on the Future of PR and the Me2 Revolution

by: Karl Long

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.

Here’s some high points:

Continue Reading

Sucking Up

by: Jennifer Rice

Guy Kawasaki thinks that sucking up to bloggers is a great idea. Om Malik and Michael Arrington disagree.

Continue Reading
Subscribe to RSS - PR