In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does little more than just that; create generic companies.

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Competitive Brand Positioning

It Is Hard To Decide between Getting the "Best" and Getting "Enough". Muji Thinks "Enough" Is the New "Best".

I am not a superfan of Muji but I am very impressed with their last three years of repositioning or fine tuning of the brand and after spending 15 mins in one of their stores in Tokyo I can see why they are doing well. The concept is exporting well to the US too. If you’re in Tokyo, check our their fashion line, you’ll know what I mean.

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Grounded Qualification: an Emergent Approach to Assessing Sales Positioning

by: John Caddell

For the past eight years, I’ve worked with helping midsized IT companies sell their products into a maturing telecom market. This is so different from the earlier times of unbounded growth that it doesn’t even feel like the same industry anymore.

In the old days (i.e., before 2000), there were so many new telecom companies sprouting up that a company did not have to be a leader to be successful. They just had to be good enough.

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