Posit Science

Brain Fitness and Selling Neuroscience

by: Roger Dooley

It’s been a while since we posted Marketing Neuroscience: Brain Fitness, and I’ve noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up.

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Marketing Neuroscience: Brain Fitness

by: Roger Dooley

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth in the field.

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