poll

It’s become a rite of spring: a bumper crop of data, surveys, polls, and analyses about the green market space. Each year, as Earth Day comes into view, a picture emerges about U.S. consumer attitudes toward green business and green shopping. It’s a murky picture at best.

It's April. The flowers are bursting with color, trees are coming back to life, people are smiling, walking a bit more jauntily; hope abounds. It can mean only one thing: Baseball season has begun.

That, and the latest crop of pre-Earth Day surveys has invaded my in-box.

It's time for my (second) annual survey of surveys — the bounty of public opinion polls on green topics that seems to sprout every spring in time for Earth Day. A half-dozen or so years ago, there were perhaps a couple such surveys. Today, there are more than a dozen, ranging from substantive to silly to self-serving.