political marketing

Brand Romney

On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens.

To be sure, the thought of linking politicians and brand strategy isn’t original. I’ve previously written about brand platforms being like political ones and Harvard prof Jill Lepore recently wrote a piece in the NYT about Mitt Romney using an “underdog brand biography.”

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The Campaign to Kill Advertising

It’s likely that $1 billion or more will be spent on advertising during the 2012 Presidential race, even though few experts believe it will do much to sway voters. What it will most certainly accomplish is to further erode the value and utility of advertising as a tool for communicating truth.

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Labour or Conservatives: Who’s Making the Best Use of Facebook?

Guest Post by: Alex Truby

In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of voters on Facebook. But how well are they doing? Here’s a nonpartisan analysis of what these two parties are doing using this social network, and what we can learn from them.

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The 2012 Election as Technology Showcase

The Obama White House, as measured by its willingness to embrace new technology platforms on a rolling basis, is perhaps the most innovative in history. This week’s Google+ Hangout with the President – essentially an FDR fireside chat updated for the Internet era viewable by millions on YouTube – is just the latest example of the Obama White House embracing Silicon Valley innovation to communicate with the American electorate.

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Ed Should Do His Demographics Homework

Speeches at political conferences are not renowned for their intellectual brilliance but they do provide, especially when it is the first one of a new party leader, a good idea about their major ‘branding’ themes.

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Obama's Cultural Movement. An Insider's View

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President, Not a Brand

by: Jonathan Salem Baskin

If branding is a tool for winning elections, it's probably the bane of governing.

I think it’s due to the difference between image and reality. People vote because of what they think, but they’re governed by actions, mostly. Sure, their thoughts interpret and sometimes override them, but promises and declarations can’t take the place of behaviors.

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Angry Old Party

by: Jonathan Salem Baskin

On the eve of tonight's last Presidential debate, I though it might be interesting to muse a bit about brands and politics...and how the two influence one another.

I know a lot has been said about the amount of rancor evident at Republican rallies, which seems to have surprised even John McCain. He has found himself contending with supporters he desperately needs...emoting angry nonsense he can't tolerate.

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Obama's Victory, McCain's Neuro-Loss

by: Roger Dooley

There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on the Bush administration and, by inference, on McCain.

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Never Having to Say You're Sorry

by: Jonathan Salem Baskin

(note: this is part 1 in this week's 5-part series on the brandification of our lives. In the spirit of full disclosure, I am a political Independent).

The Republican Party is going to try to "rebrand" itself this year.

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