by: Jon Miller
Modern B2B marketing requires a new set of "left-brained" skills, including:
by: Lynette Webb
There's a great discussion happening online about "transmedia planning", which some are mooting as a replacement for the 'media-neutral planning' concept.
By: Ilya Vedrashko
For those of you following the lively debate around the newly minted concept of transmedia planning, Henry Jenkins just published his response in two parts (part 1, part 2).
By: Guy Kawasaki
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