2 Approaches to Design and 4 Rules of Understanding Humans

I get this all the time.  Whenever we talk about Design Thinking’s user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research.

Similarly, Scott Anthony writes:

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P&G is getting serious about the older consumer

At the end of last year I blogged about P&G's decision to target older consumers with the launch of a new (modified) set of products under the Crest brand. I was not that impressed with the ad and the marketing messages that it had adopted  - have another look for yourself at the ad below.

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Behind Procter & Gamble's Sustainability Vision

Procter & Gamble's announcement today of a new "sustainability vision" is a noteworthy moment — not just for the world's largest consumer packaged goods company, but for the world of sustainable business.

It represents another yardstick of how major corporate players view their place on the sustainability landscape: being "socially responsible," of course, but also seizing the global business opportunities that can inure to companies taking leadership roles in environmental and social well-being.

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Walmarting the Category

P&G is slashing prices and attacking new markets worldwide in a dash for improved sales and increased share. I don’t quite understand how this is a business strategy for any business other than Walmart. It just seems like brand suicide.

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Do Everything, Say Nothing

P&G's Dawn dishwashing detergent is facing an immense and somewhat delicate opportunity: it has been donating product to help clean wildlife impacted by oil spills since the Exxon Valdez in 1989, and it is already making a contribution to BP's Gulf disaster relief. I understand that its marketers are considering how much more it might do without getting accused of opportunism.

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P&G’s Strategic Review of Brands Isn’t Really Strategic

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As the Brand Turns

When I spoke to a group of advertisers last Wednesday, there were a few stalwarts who wouldn't have anything to do with my premise that the traditional model of branding is broken. The next day, P&G's CEO Robert McDonald weighed in on my side of the debate.


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Ten Questions with Polly LaBarre

by: Guy Kawasaki

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