personalisation

Smart Targeting

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Personalization Bashing - Almost

by: Gary Hayes

A surprising article from New York times right in the epicentre of personalized media. Entitled “Like This? You’ll Hate That.” the article begins on the personalization-bashing band wagon, citing the recent Wal-Mart fiasco and ends thankfully on the side of ‘this-personalized-thing-seems-to-make-sense’. The article also brings key terms into the readers conciousness by referring to:

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Apple's Eggshells of Personalization

by: Gary Hayes

RealMedia and Microsoft have had their knuckles rapped once already and it seems that the normally tread-carefully Apple have started to upset a few folk with their ‘collaborative filtering’ methodologies via iTunes.

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You're Ruining the Game!

by: Gary Hayes 

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Multitaskers r-us

by: Gary Hayes

Turn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great detail at some of the interactive, cross-media implications of this very current evolutionary trait.

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Why More Is Less - The Paradox of Choice

by: Gary Hayes

The LA Times just found me - interesting after only a few days of using Google’s customized front end I am starting to get really useful things thrust my way - useful this ’semi-personalization’ thing - it watches what I search and starts to suggest things I ‘may’ like.

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Search Evolving - Google Yahoo! Style

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Describing the Descriptors

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Personalization for Dummies

by: Gary Hayes

Ok your not a dummy but you may need a little primer in some of the basic personalization terms and mechanisms - these are broad enough to include Personal TV applications, eCommerce on the web or Broadband/IPTV and mobile video/audio and gaming.

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The Future Shape of Health and Care Management

by: Dick Stroud

My Outlook inbox contained two totally disconnected e-mails containing links that illustrate how care and health management in the future might (will) be managed.

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