personalisation

Personalization: Post-Its and Beyond

by: Roger Dooley

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually scribbling such notes, periodically asking questions like, “Who knows Elmer and Dolly Pennington?”) It turns out that this activity has some good research underpinnings, and may point the way to boost success rates in a variety of marketing endeavors.

Continue Reading

Why the Net Won't Turn Us All into Social Isolationists

Continue Reading

The Brand Owners Guide to Joining the Metaverse

by: Gary Hayes

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…

Continue Reading

Personalized Home Entertainment and Human Behaviour

Continue Reading

Virtual Worlds, Web 3.0 and Portable Profiles

by: Gary Hayes

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s.

Continue Reading

Mobile TV's Real Killer App

by: Gary Hayes

Will watching TV on your mobile itself be the killer app or is something else beyond that be more likely to fly. Firstly lets tackle the question of will there be a significant mobile TV audience. According to this report by IMS research nearly half a billion people will be watching TV on their mobile phone!

Continue Reading

Smashing Down Second Life's 4th Wall

by: Gary Hayes

Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.

Continue Reading

The Good, The Bad, The Ugly of Mobile

Continue Reading

Social Synch TV. The Cross-Media Trigger

by: Gary Hayes

What goes around comes around. Google picks up where many have failed in synchronising TV and web 2.0 - “Google developing social and interactive television applications for "mass personalization” is the ZDNET header.

Continue Reading

The Personalization of Second Life

by: Gary Hayes

What is driving the current shared, participatory virtual spaces?

Continue Reading
Subscribe to RSS - personalisation