personal data

The Real Privacy Issue?

While there are certainly things that have changed since I first wrote this piece in 2001, there's a lot of underlying issues that I think still hold true. People want value from their data. Value for them. When companies do that, both the consumer and the company wins.

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Big Data, Trust and ‘You as The Product’

If you’re not paying for it, you’re the product. Most people know this. The basis of the business model is that your personal data is mined and shared with all kinds of companies that can use this data for their benefit. Mostly this data is used to sell advertising space or intelligence to improve advertising efficiency.

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Is Personal Data the Next Killer App for the Web?

We are living in an unprecedented era in which personal data about our digital identity, our online activity, our financial dealings, our geo-location and even our Social Graph – is widely available across the Web. If you think about the amount of data that you create on a daily basis – and the amount that can be tracked and recorded – the figure is truly staggering.

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