personal brand

Facebook, Privacy Settings and Taking Control of Your Personal Brand Online

Facebook today announced new features to address the criticism that is has faced recently for its privacy settings and processes. In December 2009 and then again in April this year, the site made a number of changes to its privacy options and settings. In essence they opened up more data to users beyond your friends and immediate networks and changed some of the default settings. This led to the situation where users had 50 different settings and 170 options to control the levels of access to and sharing of the data and information on their profiles.

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Podcast: The Importance of Owning Your Personal Brand in Social Media

Perhaps one of the most exciting developments with social media is that it allows anybody, from a large global consumer brand to an individual to build their personal brand online. To some extent some of the same rules apply – decide what you want to do and why you are using social media and then make sure you are using it in a way that helps you to achieve this.

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Why Twitter Lets Celebrities Retake Control of Their Brand Image

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Battle of the Brands

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Brand 'U.0' + The Chicago New Media Summit

by: David Armano

Next Monday I'll be kicking off the Chicago New Media Summit with a talk called "Brand U.0".

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