Brands need consumers’ permission to capitalise on social media data

December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social media data, brands are expected to make more use of the opportunities this data holds in the coming year.

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Can We Fix Marketing? Most Best Practices Are in Fact Worst Practices.

by: Idris Mootee

On average I receive 2 calls a night if I am lucky enough to be having dinner at home and not traveling; these calls are properly timed so they know I will be having candlelight dinner with my family and that’s exactly the time for interruption.

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