perception

The Age of Wonder

I'm really enjoying reading The Age of Wonder, by Richard Holmes, and I think I've already discovered some relevance for marketers.

The book is about the "second" Industrial Revolution, which took place about the same time the English Romantics wrote their paeans to holistic knowledge and cosmic oneness. Holmes recounts explorer Joseph Banks' discoveries of island exotica, and astronomer William Herschel's musings on deep space and time, as enabling prompts and inspiration for those poetic musings.

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Medical Marketing: Is That REAL Pain?

by: Roger Dooley

Robert Burton of Salon wrote an interesting piece that discusses both the field of prescription drug marketing and how fMRI brain scans have been used to show that pain is “real.”

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Happy People See More

by: Roger Dooley

Vision is vision, right? Maybe not. New research at the University of Toronto shows that what we see is actually affected by our mood:

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The Fatwa on My Head

by: Jonathan Salem Baskin

You probably haven't caught wind of it, but some brand traditionalists have issued a fatwa on me. It's quite a compliment, really, and kind of comforting that I don't rate the scrutiny of a Salman Rushdie. But they're still pissed off, and they wish me dead.

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The Story of Our Times - Time to Abolish Accounting as We Know It

by: Sigurd Rinde

Imagine this, you're out driving... [Reality references in brackets at the bottom of the post].

But the windshield is not there, instead you have a standardised set of reports [1] coming up on a "dashboard" in front of you [2].

The reports are supposed to give you an idea as to where you are heading and what dangers might lurk, or jump out from the kerb.

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Perceived Value

by: Jonathan Salem Baskin

I'm driving myself nuts with semantics this morning, trying to reconcile the ideas of perception and value.

Perception is a subjective experience in which individuals use their senses to literally grab understanding (percipere). Value is the assessment of cost/benefit, or a ranking among things that has been somehow established (valere).

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Perception Pyramid

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Please Your Guests by Fooling Them

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Imagine a Bigger Market and You'll See a Bigger Market

by: Guy Kawasaki

Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger?

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Brand Tags - Crowdsourcing Brand Perceptions

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