Paul Aas

Do Loyalty Programs and Cards Create True Customer Loyalty?

Guest Post by: Paul Aas, Loyalty Group 

As a loyalty professional, potential clients often tell me that "we're in control of our Customers and their Loyalty; - we have a program for that!" They couldn't be more off!

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How to Breed Customer Experience by Creating a Successful Company Culture

Guest Post by: Paul Aas, Loyalty Group 

How does a company practice powerful and compelling brand cultures that breed loyalty, performance, differentiation and sustainability

Culture brings people together and allows them in collaboration to manage the challenges of business, and puts the right Customer Strategy into practice.

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