Paul Aas

Guest Post by: Paul Aas, Loyalty Group 

As a loyalty professional, potential clients often tell me that "we're in control of our Customers and their Loyalty; - we have a program for that!" They couldn't be more off!

Guest Post by: Paul Aas, Loyalty Group 

How does a company practice powerful and compelling brand cultures that breed loyalty, performance, differentiation and sustainability

Culture brings people together and allows them in collaboration to manage the challenges of business, and puts the right Customer Strategy into practice.