partnerships

For a Nimbler, More Stable Alliance, Share Less

by: John Caddell

An article in the current Journal of Product Innovation Management starts out with this rather bland statement:

There is wide agreement in analyses of strategic alliances that, regardless of the purpose of the alliance, members of the partner organizations should engage in intensive mutual learning to make the alliance a success.

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Partner up. Go it alone. There's no one ideal way to enter a new market

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Client/agency relationships

by: Jennifer Rice

I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results.

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California's Bold STEP Toward Sustainable Mobility

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The Corporate Climate Juggernaut

by: Joel Makower

The relentless march of climate studies, research reports, and major initiatives that has come forth during this fledgling year has been breathtaking, to say the least. There's a new one this week. But first, consider that the following have been unleashed during 2007's first 50 days:

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What's a 'strategic alliance' or a 'partnership' anyway?

By: John Caddell

When people in business say they want to be your partner, they usually mean this:

I want you to sell my stuff.

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Open Innovation and Alliances

by: John Caddell

It goes without saying that alliances are crucial to an open innovation strategy. By tapping into other organizations for some part of your product, you require structures, agreements and management of those other organizations.

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The Top Ten Lies of Corporate Partners

by: Guy Kawasaki 

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The Art of Partnering

 by Guy Kawasaki

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