paid content

How Do You Get People to Pay for Content?

Clearly this is a tough time for many media companies, particularly newspapers. For decades, they not only played a primary role in informing the public, they were astoundingly profitable businesses.

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Does the Murdoch Content Paywall Really Work?

Let’s just get a few things straight, there are a lot of doomsayers out there. Those that say Rupert Murdoch is an idiot for implementing a paywall on his most prized content. If you talk to Journalists, however, they tell a different story. Although most call it bold, most also say they support it. Protecting their skills seems the right way to go.

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Shouldn't Brands Starting Own Their Own Media Channels?

There is an African proverb that says: "Two men in a burning house must not stop to argue."

The media business, and especially the News Media business is going through tough times. It's being hit from the left by a stubborn recession and on the right by massive waves of new technologies.

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