Re-Thinking The Focus Group: Tropicana Design Flops

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Innovation and Customer Pain Points

by: Dominic Basulto

With all the gloom and doom surrounding the economy these days, it seems like the consumer-facing companies that are going to do well during an economic downturn are those that actively address customer "pain points." Over the past two weeks, both and FedEx have shown that they are attuned to customer needs with new moves designed to alleviate two big customer pain points.

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Clever Wine Marketing

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Product Contagion

I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common.

It was interesting to watch what other shoppers had in their carts as they checked out - a gallon of milk, a floor mop, khaki slacks, and a chainsaw… one could start a creative writing contest in which entrants had to write a story based on shopping carts full of disparate items.

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Neuromarketing in Korea

by: Roger Dooley

We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product development process:

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