P2P

Social Media Are More Interested in Your Supply Chain Than Your Marketing

Horse meat keeps turning up in European food products. Though the vast majority of brands tested most recently by the UK government came up clean, meat from Taco Bell and Bird’s Eye got flagged. This comes after major equine revelations about Burger King’s cheeseburgers and Ikea’s meatballs.

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Market and Non-Market Co-Creation

by: Chris Lawer

It is important to identify that co-creation is not just about firms improving their social marketing, open innovation, community-building and learning efforts to generate new proprietary and valuable knowledge with/from their customers.

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