Outside innovation is a systematic process for sourcing, evaluating, and driving ideas through to funding and measuring success but it starts with understanding your internal innovation process.
Global customer servicing outsourcing is touching us everyday and sometimes you don’t know who you’re talking to on the phone or online when you call your service provider.
I’ve heard from several friends in call center operations that outsourcing inbound telesales to the Philippines has resulted in close rates below expectations. In at least one case that I know of, a company is re-establishing an internal sales center to try to get to the root of why telesales is harder to offshore than customer care.
Does where stuff gets made matter to consumers, and thus to brand identity?
I keep thinking that it does, and that it will play an ever-increasingly important role in purchase decisions. Reality hasn't quite caught up with my forecast.
In a Chicago Business article BCG’s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.