Better Billboards

There's a scene early in "Blade Runner" in which a blimp covered in big, billboard-like TV screens hovers over Harrison Ford and announces "a better life awaits you in the off-world colonies." Like many visions of the future, this wasn't terribly futuristic -- imagining billboards that are simply loud and intrusive isn't much more than a variation on the past -- and I'd say there's yet to be a true revolution in outdoor advertising. So I'd like to propose we start one.

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