Orange

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 1 of 5

What trends have you identified in corporate social media management at the moment? Does Romania align to these trends (or what must Romanian companies do to do that)?

I prepared this series of video interviews in order to prepare myself for the Ronewmedia conference in Bucharest, Romania. In those 3 interviews, I describe what I do at Orange,our philosophy and where we think the wold of Corporate social media is going.

This is part 2 of a two-part piece dedicated to the major trends in coroporate social media management, which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.

8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale in multi-billion dollar companies (and smaller companies. In this piece which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.

by: Yann Gourvennec

by: Yann Gourvennec

by: Yann Gourvennec

by: Yann Gourvennec