opportunities

What Is White Space Mapping? Beyond the Core and Adjacencies, How Do We Identify and Map out the Most Relevant Elements of Future Competitive Space?

When people talk about exploring white space in innovation, often they refer externally to unserved markets or businesses that are outside their core. It is basically where unmet and unarticulated needs are uncovered to create innovation opportunities. White space is where products and services don’t currently exist based on the present understanding of values.

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7 New Profit Opportunities in Mobile Retail

We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine. Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.

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Building the Business Case

Your company has been progressing nicely up the sustainability curve from compliance to cost savings. The next logical step is reputation and revenue generation, and it’s here that many sustainability pros hit a roadblock.

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The Future Is Not More Gadgets. Future Gadgets Will Do Things such as Enhanced Cognitive Assistance and Collaborative Filtering. And That Gadget Is Probably Your Phone.

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Don't Cut CSR Spending; Reallocate to Build Your Brand

by: Jennifer Rice

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives.

But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.

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How to Build the Socially Good Brand

by: Jennifer Rice

Whether you sit in marketing, CSR, supply chain, HR or the executive suite, you’re likely doing your part in ensuring your brand “does no evil” and perhaps even is doing some good. You can probably point to a laundry list of company initiatives from employee volunteer programs, fair labor practices, cause marketing, cradle to cradle manufacturing, and so on.

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20 Tips for Designers to Beat the Recession

by: Design Translator

This article was originally published on Yanko Design. As I know some Design Sojourn readers don’t really frequent YD, I thought it might be a good idea to republish it here as well. I have also re-edited some of the text to make it more relevant to DS readers. Enjoy!

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Games & Virtual Worlds Are Dying? So What's the ROI?

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Financial Crisis - an Opportunity for Business Model Innovation?

by: Alexander Osterwalder

Innovating during an economic downturn might seem counter intuitive at first sight. However, it is precisely the right moment to do so, as long as you already prepared your company for survival during this extremely severe crisis.

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Tough Times Call for More Innovation

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