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The Net Promoters Index

by: Mark Rogers

New Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:

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Why Is Consumer-generated Commentary So Negative?

by: Mark Rogers

A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”

The client was identifying a pattern we see quite regularly. Online commentary is more negative than off-line. Why? There is no systematic answer to this question, but if you were to attempt an answer you would divide it into three sections:

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Rules for Blog Response

by: Mark Rogers

A very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer of NetConcepts:

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The Dandelion Exhibition Launches!

by: Design Translator

Ok the secret is finally out and one of the reasons why I have been “extra” busy during my down time!

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Coldplay vs. Judas Priest -or- The Benefits of Widgets

by: Nancy Baym

Last week, Coldplay made their new single “Violet Hill” available free for one week (one week? lame) for download from their official website. Last.fm tracked its listens and what a lot of them there were:

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New Contributors: Nancy Baym (1/7)

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10 Best Practices of Online Music Promotion

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Golden Rules for Corporate Blogging: Do's and Don'ts (3/3)

by: Yann Gourvennec

The do’s and don’ts of Internet Blog writing

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Are You Suffering from Facebook Addiction Disorder (FAD)?

A growing body of research in the area of addiction suggests that Internet Addiction Disorder is becoming a real problem, it is a psycho-physiological disorder involving tolerance; withdrawal symptoms; affective disturbances; and interruption of social relationships. The most common one is Facebook Addiction Disorder (FAD).

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We Are Carrying too Many Cards? Someone Needs to Solve This Problem

by: Idris Mootee

I've come up with two great ideas today. Here’s a big one for Facebook ....create a digital card that can replaces all the membership cards to replace all the cards that we carry and jam our wallets. Make it the size of an iPhone and I can just flip through my card on a touch screen. Or make that application reside on an iPhone.

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