online marketing

What we have done up till now is limit our thinking of what online can do based on a narrow view of what marketing can do. But what happens when marketing changes?

Imagine if you could arm your browser with a filter that selectively kept marketing information away from you. Obliteratethe ads. Delete the search results. White-out the babble of angry or ersatz reviews.

What if faux ads and social campaigns destroyed real marketing, revealing the facts and falsehoods through spot-on and sometimes hilarious content that looked just like the real thing?

Guest Post by: Frédéric Baffou 

Procter & Gamble, Coca Cola or Nike are experts in steamroller approach when it comes to a worldwide product launch.

by: Jonathan Salem Baskin

Google and Procter & Gamble are promoting their "innovative" collaboration to find ways to draw more online attention, having already done so for viewership of a video for Tide's "Talking Stain" commercial (which I thought was absolutely hilarious).

by: Yann Gourvennec

by: David Armano

by: Mark Rogers

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.

by: Idris Mootee

Two interesting businesses launched this week and both worth special mention. First one is Wal-Mart has decided to compete with Craiglist and Kijiji (an eBay company); they quietly launched a free online classified service, and sell practically anything to anyone. It is still at pilot stage and currently carries 30 mil items. I searched for Tiffany and I got this Tiffany bracelet for $135. There's no fees involved for buyer and seller. I don't think eBay likes this idea.

by: Idris Mootee

I guess this is the time to make some predictions. This is by no means
exhaustive and some are more important than others. Here they are but
not particular order of importance other than just some random thoughts
at this time of the year in front of my fireplace. If you have some
good ones to add, pls send them this way.

by: Dick Stroud

A couple of weeks back I gave a Webinar for Microsoft Office Live about ways to improve online marketing to older consumers.