online market research

Five Ways to Use an Online Research Community in 2009

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Why Facebook Really Can't Be Your Online Research Community

by: Matt Rhodes

When we talk about using social media for research one question that often comes up is “Why can’t we just do this research in Facebook?”. The answer is simple: “You can find out something from Facebook, but as an actual research tool it’s quite limited.”

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49% of UK Shoppers Report Switching Brands After Googling

by: Mark Rogers

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

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