online communities

Product Innovation and Co-creation at MyStarbucksIdea

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The Customer Is the Ad Agency

by: Iqbal Mohammed

Tripletz.com is an on demand publishing service for user created greeting cards. But that's not all. The designs one creates can also be made available for sale to others too. If a particular design sells 111 times, Tripletz will pay the creator $111.

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KPIs and Metrics - More on Online Community Measurement

by: Matt Rhodes

I’m returning to the subject of measuring the ROI of online communities after an all day session with a client today. We spoke a lot about how they are to measure the benefit of the online community they are launching and about the metrics they are going to measure and the KPIs they will report on.

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Some Evidence of Online Community Benefits

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Do Branded Online Communities Fail?

by: Matt Rhodes

Today a lot of people are talking and writing about a new report from Deloitte looking at online communities, the 2008 Tribalization of Business Survey. The report is based on interviews with 100 firms that are sponsoring branded online communities, looks at what they are doing and what benefits they are reaping.

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How Luxury Brands Can Benefit from Online Communities

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Customer-inventors: the Next Step in Open Innovation

by: Matt Rhodes

An article in the current edition of the McKinsey Quarterly looks at Open Innovation, the way that some companies conduct their innovation externally, rather than it being a proprietary and internal process.

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Why User-generated Medical Content Works

by: Matt Rhodes

When people think of user-generated content they often think of the media or publishing. Videos on YouTube, spoofing TV shows or films, and content responding to and expanding upon journalistic or editorial articles abound. But UGC is certainly not limited to these areas. In fact it can work best on any topic where some individuals will have developed a specific interest in or knowledge of the area.

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Building Swarms of True Fans

by: David Jennings

I wrote last year about Swarmteams cross-platform messaging service, and its application for coordinating networks of fans. Swarmteams is running a pilot project for the music industry this year, supported by NESTA, and going under the name of SwarmTribes®.

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Fans Will Be the Most Comprehensive Curators

by: David Jennings

There's a section in my book called "Creating and Curating the Archive" where I wrote,

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