online communities

Why Facebook Really Can't Be Your Online Research Community

by: Matt Rhodes

When we talk about using social media for research one question that often comes up is “Why can’t we just do this research in Facebook?”. The answer is simple: “You can find out something from Facebook, but as an actual research tool it’s quite limited.”

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The Future of Social Media Entertainment

by: Gary Hayes

I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It built on the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off the web and direct to fans.

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Borders as a Social Medium

by: Jonathan Salem Baskin

Borders has lost a hunk of its financing, suspended its dividend, and hired Merrill Lynch & Co. to "review its strategic alternatives."

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Modern Day Mood Rings?

by: Jonathan Salem Baskin

You may or may not remember mood rings but they were the coolest fad when I was a kid.

Instead of sparkling gems, the rings (or wristbands) were filled with a substance that reacted to the temperature of your skin. It turns out that there were approximate corollaries between heat and emotion, so the rings evidenced moods.

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Inching Towards the Live Web 3.0 - Layered Social Virtual Worlds

by: Gary Hayes

OK you should have spotted quite a few characters living on this post :)  - such as the ‘video-real’ talking character centered on the page, click the play button on them for more ’salesy’ characters - courtesy of CLIVEvideo - all will be revealed - and no, I have not gone into wigs, manufacturing!

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When Did We Start Trusting Strangers? New Research from Universal McCann

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Measuring Social Media

by: Mark Rogers

How do you build brands post-Google?

As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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Social Media Is Now Mainstream - 25m US Adults Base Purchase Decisions on It

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What UK Politicians Can Learn About Online Communities

by: Matt Rhodes

There was an interesting piece in the FT this weekend, discussing how the UK’s political parties could learn from their US counterparts. It is party conference season in the UK at the moment - members of each of the main political parties will be meeting at various seaside resorts around the country to discuss policy and process.

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Six Degrees of Separation Is Now Three

by: Matt Rhodes

I have just read a report by O2 which looks at ‘degrees of separation‘ and shows that where once there were six degrees of separation connecting any two people on the planet, that number was now three. We are more connected than ever before, the theory goes, it is easier than ever before to build and keep a network of connections.

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