online communities

Three (More) Rules for Making Social Marketing Work

As promised, I’ve decided to share (and test) my next three rules of social media marketing, as a follow on to my last post.

These are loosely inspired by the “immutable laws” from Ries and Trout, and are based on some of the models my firm is developing. They also aim to be observations and discussion starters as much as recommendations.

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The Three Rules for Making Social Marketing Work

John F Moore recently wrote in his blog, and Paul Greenberg concurred, that we need to move beyond just Customer Service for Social CRM. Today I am privileged to have Allen Bonde write a guest post on Social Marketing.  In case you don’t know Allen, he was the head of his own research group (The Allen Bonde Group) while I was at Gartner (he was one of the few people outside of Gartner that it was OK to read). 

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Using Twitter to Harvest Ideas: MyIdea4CA.com

One powerful use of online communities is to help get new ideas into a business; taking advantage of the fact that many (if not most) of the best ideas for your business are likely to come from outside, from people who don’t work for you. There are some well know examples of businesses working with consumers on co-creation in this way: MyStarbucksIdea and Dell’s Ideastorm being among the most well known.

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A Little Perspective from the Ultimate Community Manager

Guest Post by: Holly Seddon

I had to privilege of seeing Craig Newmark of Craigslist taking part in a discussion at Reboot Britain on Monday.

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How Organisations Can Use Twitter - Some Ideas

This week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter. We’ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool. In both cases, perhaps the best advice is just to try using Twitter and to see what happens.

 

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Blogwell #3 Presentation by Nokia's Molly Schonthal

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We Trust Strangers so Much We'll Even Lend Them Money

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Are We in Control of Our Own Decisions?

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UK Marketers Admit Falling behind Social Media Trends

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Energising Word of Mouth through Social Media

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