online advertising

Joost's Advertising Model

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Billboards in Google Earth

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Green Marketing Leverages Social Networking on MySpace

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Fans of Spam

By: Ilya Vedrashko

Fandom is a lot about storytelling (more about it later), and one of the more unlikely subjects for fanfiction is spam.

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Idea: How to Put Ads into YouTube

By: Ilya Vedrashko

So, I've been reading Bob Garfield's article in Wired about the uneasy relationship between YouTube and advertising and how the old TV world is falling apart (the mag runs another article on the future of TV in the same issue). He talks about how hard it is to monetize YouTube's content and lists a number of challenges.

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Prediction 2: The Media Cycle Continues

by: David Polinchock

Learn about and use the new tools, but always remember the cycle of media.

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Portal Strategy - Part II: Targeting Green Consumers on Yahoo!

by: David Wigder

For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.

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Portal Strategy - Part I: Engaging Green Consumers on Yahoo!

by: David Wigder

Yahoo Auto’s Green Center is a powerful auto buying portal focused on hybrid and other eco-friendly vehicles.  Its web pages are packed with engaging content, tools and community features that help users evaluate, compare and find the green car that is right for them.   

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PREDICTION in 2007 user gen content will become even more prominent and diverse

by: Lynette Webb (with Dan Calladine)

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PREDICTIONS in 2007 the true potential of online video will be unlocked

by: Lynette Webb (with Dan Calladine)

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