online advertising

Online Brand Building - a Case Study from Avis Europe

by: Mark Rogers

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.

Continue Reading

Social Networks 2.0 - Data Portability and Gated Social Networks

by: Idris Mootee

I have so many responses from my last post, I wanted to explore that subject more next week so for those who sent me emails or posted here plese bear with me and I will get back to you on those discussions. For now, I want to share some thoughts on social networks. We are all wondering how social networking is likely to evolve once we get past the current hype cycle. It is always good to start from the motivations of these social networks.

Continue Reading

Recession and Online Ad Spending

Continue Reading

Some Comments on the Microsoft / Facebook Deal

Continue Reading

“Fast Forward: Designing for Constant Change” Study

Continue Reading

Web users ignore things that look like ads

by: Dick Stroud

These images are taken from Jakob Nielsen's Alertbox, August 20, 2007. They demonstrate the fact that users almost never look at anything that looks like an advertisement. I implore you to read the article.

Continue Reading

Aggregating Green Audiences

by: David Wigder

Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so.

Continue Reading

Blended Distribution Strategies & New Marketing Opportunities

Continue Reading

Web ads – what are they for?

Continue Reading

Welcome to Home, Sharehopper

by: C. Sven Johnson (via Business & Games)

A few days back additional details were revealed about Sony’s new “Home” virtual world. Since then I’ve been trading comments over on Raph Koster’s blog (Link); some of which might be of interest.

Continue Reading
Subscribe to RSS - online advertising