olfactory

A Whiff of Our Smelly Future

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Smellmarks: Trademarking Scents

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Microencapsulated Scent Will Move Beyond Sampler into Public Spaces and Electronic Devices

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Smell the Productivity: Office Aromatherapy

by: Roger Dooley

Can some scents reduce stress? Brain scientists are now confirming what herbalists and aroma researchers have long believed. Japanese researchers, using near-infrared spectroscopy, tested the effect of a "pleasant, floral green" aroma on subjects performing a mental arithmetic task and found that stress activity in the subjects' prefrontal cortex was reduced compared to a control group.

 

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Simulating the Coffee Drinker's Nose

by: Roger Dooley

Is Scratch 'n Sniff Starbucks in our future?

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