North America

Exit Interview: Kim Jeffrey, Nestlé Water

Exit Interview is an occasional series profiling sustainability professionals who have recently left their job.

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Eye Tracking Shows Cultural Differences

by: Roger Dooley

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional survey techniques to show that the Asian subjects paid attention to the background of the image while the North Americans focused on the principal character.

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Follow the Money: The (Slow) Rise of Green Financial Services

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