Let me make a prediction, 10 of the top 100 most popular brands in 5 years time will be Social Enterprise Brands. What are they? They are a new form of organizations. We see more and more development of a mixed economy of companies coming together to further progress on social, economic & environmental well being. Expect to plenty of innovation where Social Technologies meet Social Enterprises.
I have been interviewing a select group of people who impress me and who are doing their own thing in their own way. Stanley Hainsworth, Creative Director of Starbucks, Kerri Martin, and Lee Daley, former dude from Manchester United. I've been calling it Goodson Lunchtime chats.