Nintendo

Nintendo breaks out of the living room and into the classroom

by: John Caddell

It's generally known that Nintendo deftly sidestepped the video-game console testosterone wars by focusing on an innovative motion-sensitive controller rather than amping up processing and graphics power (and price). As a result, Nintendo's Wii is the fastest-selling third-generation console in the world, well ahead of both Microsoft's XBox 360 and Sony's Playstation 3.

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Nicole Kidman – an interesting and expensive choice by Nintendo

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

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avatars roam across other people's wii games

by: Lynette Webb

 

Click image to enlarge.

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Wiibot - Controlling a Robot Arm With A Wiimote

by: Karl Long

The decision Nintendo made to innovate around the control of video games and bow out of the 3d arms race continues to pay dividend, generating interest, and encouraging creativity.

link for feedreaders

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Nintendo’s Blue Ocean Strategy: Wii

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Wii Got Momentum

By: David Armano

Is this Advertising?  Yes.  Is it product placement?  Maybe.  Did Nintendo pay for any of this? (I have no idea—but I'm guessing no?).  The Nintendo Wii has what the industry is calling Momentum.  Nintendo's managed to create a product that is seems almost designed to generate buzz (in addition to what looks like a great experience). 

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Video Games Aiming for the “Massive Market”

by: Karl Long

“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”.

With tag lines like:

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American Game Companies Miss The Boat Focusing on Mass Market

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