Nintendo

by: John Caddell

It's generally known that Nintendo deftly sidestepped the video-game console testosterone wars by focusing on an innovative motion-sensitive controller rather than amping up processing and graphics power (and price). As a result, Nintendo's Wii is the fastest-selling third-generation console in the world, well ahead of both Microsoft's XBox 360 and Sony's Playstation 3.

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

by: Lynette Webb

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by: Karl Long

The decision Nintendo made to innovate around the control of video games and bow out of the 3d arms race continues to pay dividend, generating interest, and encouraging creativity.

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by: Alexander Osterwalder

By: David Armano

Is this Advertising?  Yes.  Is it product placement?  Maybe.  Did Nintendo pay for any of this? (I have no idea—but I'm guessing no?).  The Nintendo Wii has what the industry is calling Momentum.  Nintendo's managed to create a product that is seems almost designed to generate buzz (in addition to what looks like a great experience). 

by: Karl Long

“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”.

With tag lines like:

by: Karl Long