Nielsen

Nielsen Creates a New Web Metric - Ad Clutter

by: Dick Stroud

Who sees the most ad clutter? Instinctively you would have said it is younger people.

You would be wrong. This is a chart taken from the Nielsen blog. Ad clutter increases with age. It is their grandparents who are deluged in the nasty sticky stuff.

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The Measurement Excuse

by: David Polinchock

This thought has been running around my head for quite some time, but a couple of recent events & conversations have really galvanized it for me. It's how measurements and new tools keep circling each other.

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Nielsen Buys Into Neuromarketing

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The Nielsen Company's 2008 Guide To The Super Bowl

by: Scott Goodson

The Nielsen Company today released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. - the NFL's Super Bowl - scheduled for February 3 in Glendale, AZ. For more information email the very friendly...Lucy.Aleman@nielsen.com

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Fascinating facts - handle with care

by: Dick Stroud

Nielsen//NetRatings has released research about the UK’s internet population segmented by age and gender.  If you want any proof of how age segmentation is a total waste of space it is this data.

ukweb719157

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