Nielsen

brand as business bit:  Nielsen recently released its “2012 Breakthrough Innovation Awards” in which it recognized new CPG product introductions that met its criteria for innovative-ness. The winners are an interesting mix (Glaceau vitaminwater zero, Chobani, and Zyrtec top the list) and the report is an informative read about the CPG industry and instructive about innovation in general, so I suggest you take a look.

I am a great fan of Jakob Nielsen. He always talks a great deal of sense about usability and has been around long enough to witness all of the cycles of fashion in design in user interfaces. He very kindly is making available, for zilch, a really detailed report about iPad usability.

Nielsen has published some data about the TV audiences in the US.

The ‘average’ American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Not 1 minute or 3 minutes but 2 minutes. Wow

Sit back, point your browser to this link and watch the webinar from Nielsen about what 2011 and beyond holds in store for us marketers.

Very, very interesting.

I have been crowing on about a future trend that I have called ultra-fragmentation of markets.

In Brazil 86% of internet users regularly use social networks and other social media sites. This places them top of the league of social media users globally, with Italy in second place (with 78% of internet users regularly using social media) and Spain in third place (77%). This data comes from the Nielsen’s study of the reach and usage of these social media sites by country which looks at the reach of social media sites in individual countries and the amount of time users spend on them.

The secret is out. Most of them go nowhere and the rest go to just about the same place as you and me.

According to the NielsenWire Online, in the US the 65+ still make up less than 10% of the active Internet universe, although in the last five years their number has increased by more than 55%. Interestingly, the increase of women online has outpaced the growth of men by 6%.

Yesterday, Mashable reported Nielsen's latest Twitter numbers with the headline Stats Confirm It: Teens Don't Tweet. This gained traction on Twitter turning into the trending topic "teens don't tweet" which was primarily kept in play all day yesterday with teens responding to the TT by saying "I'm a teen" or the equivalent of "you're all idiots... what am I, mashed potatoes?"

by: Dick Stroud

If you believe Nielsen’s analysis, and I do, the combination of the ageing population, slowing birth rate and increasing ethnic diversity will change the face and buying patterns of consumers in the US.

2020 is a long way away and a lot can happen, between now and then, but these three developments are already occurring.

by: Dick Stroud

Just as pressed ‘publish’ for the last item about Facebook, another item popped-up in my inbox. This one is about a report just published by Nielsen (Global Faces and Networked Places). I suggest you have a look at this report.

by: Dick Stroud

I missed this data on active Internet users in the US when it was published by Nielsen Online in July 2008.

Notice the way the 65+ spend more time a month online than any age group below 35-49.