niche

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February 27, 2013

Ads are like movie trailers for your product

I’ve always been fascinated by movie trailers – not for how they entice people to see movies, but for the insights they provide into how to make great ads.  After all, ads and trailers serve a similar objective:  convert viewership into action — buy a product or go see a movie.

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relevance, product, niche, New York Times, movies, Denise Lee Yohn, advertising
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October 18, 2011

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Guest Post by: Maria Pergolino

In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.

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Maria Pergolino, B2B marketing, niche, targeting, social networks, social media marketing
August 15, 2008

Big or Small, Market Leader or Niche Player?

by: Sigurd Rinde

Why not small company, agile and market leader?

Why must big turnover equal huge payroll?

Allow me:

When my colleague and I did one of our first LBOs many years ago (can manufacturer) we found a "tellers window" where the employees lined up for their brown envelopes with cash at payday.

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organizational behaviour, niche, companies, business models, Sigurd Rinde
June 16, 2008

Facebook Fatigue or the Rise of Niche Online Communities?

by: Matt Rhodes

It seems that everybody is talking about Facebook today. And not about who they’ve poked or pictures from a party last weekend. They’re talking about Facbook fatigue, a concept first reported in the Times and then picked up across the media and blogs.

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niche, online, social networks, Matt Rhodes, Facebook, Neville Hobson, innovation, communities
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