CNN Thinks LOL Cats Are the Future of News

Now that CNN and BuzzFeed have joined forces to create a new online video destination, the meme-ification of the news is almost complete. The viral celebrities, the LOL cats, and the Listicles have won. The one company at the nexus of the meme aggregation movement - BuzzFeed - and the one media company that practically invented the 24-hour news cycle - CNN - have partnered to give you the 24-Hour Buzz Cycle. All buzz, all the time.

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Brands Will Become Media: Here's How

If your company doesn’t have the below model in place a year from now, you may regret it.

You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own media empires. And if they don’t, they risk missing a window of opportunity that provides myriad benefits, whether it’s telling their own stories or becoming more efficient with the media dollars they spend.

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Unequivocal Action

When accusations of illegal mobile phone hacking and arrests first came to the newspaper News of the World a few years ago, the paper responded in the typically guarded, less-said-the-better dance advised by most lawyers and crisis communications experts. For all the talk of bold answers and transparency, the resulting strategy out of brands getting challenged by challenging crises is to stretch out the pain as long as possible with the least amount of comment or operational effort...thereby betting on everyone losing interest, which is normally what happens.

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You Saw It on the News... But Probably Not the Printed Kind

A new report on the US media has confirmed what we already know – that most of us are now getting our daily news fix online and on mobile devices.

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Closed Publishing Apps? I Don't Get It

Or rather (sadly), perhaps I do.

So The Daily is finally with us. My disclosure right up front is that (since it is not available in the UK) I haven't actually seen it. I applaud bold experimentation of this kind but the written and video reviews of it have left me somewhat underwhelmed. It's a shame. The concept of consuming news and feature driven content via a tablet interface is genuinely exciting.

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43% of News Sharing Online Is via Social Media (CNN Research)

A study by CNN of how we share and consume news has found that social media is the most frequent way that we share stories online. In their study of 2,300 people over two months they found that social media was used to share news in 43% of all instances. Higher than email, which was the second most frequent method of sharing, with 30% of all instances. SMS was third (with 15% of instances) and instant messenger 4th (12%).

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How BBC London Is Experimenting with Social Media to Cover the Tube Strike

If you’re based in London you probably know the disruption and frustration caused when there is a strike on the Tube – especially more so as the strikes are often timed to cause maximum impact on journeys to and from work. If you are based out of London you probably care less. But for all people the current strike that started today is a good example of how broadcasters are using social media both as an information source but also as a broadcast medium.

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Sports & Weather

If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media experiences we can always trust are sports and weather. Here's why:

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Shouldn't Brands Starting Own Their Own Media Channels?

There is an African proverb that says: "Two men in a burning house must not stop to argue."

The media business, and especially the News Media business is going through tough times. It's being hit from the left by a stubborn recession and on the right by massive waves of new technologies.

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Twitter vs the British Press (the Cases of Carter Ruck and Jan Moir)

Two things this week have shown the weakness of the traditional media outlets in the face of online communities of people. On Monday a judge issued an embargo on the Guardian newspaper to stop it reporting a question that was asked in the House of Commons. Within 18 hours not only had this embargo been lifted, but the question itself had possibly become the most reprinted and widest spread question ever raised in the British Parliament.

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