New Scientist

Future: Planting False Memories

By: Ilya Vedrashko

New Scientist is celebrating its 50th anniversary with a special compilation of forecasts for the next 50 years gathered from the leading scientists. Among the most directly relevant to advertising is this one from Elizabeth Loftus:

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Information Foraging Theory

I came across information foraging theory via Jakob Nielsen, who described it as "the most important concept to emerge from Human-Computer Interaction research since 1993".

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