neuroscience

Neuroeconomics, Asymmetric Paternalism, and Marketing

by: Roger Dooley

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism.

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Marketing to the Teen Brain

by: Roger Dooley

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works.

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Mind Reading: Imaging One Thought

by: Roger Dooley

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably detect a single thought forming in an individual’s brain.

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Memetics: Why we copy each other by Denis Failly

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Creativity + Genius

fMRI Studies of Anti-Smoking PSAs

by: Roger Dooley

Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a pilot study of brain activity in subjects viewing anti-smoking PSAs:

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Nanowires To Monitor Neurons

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Neuroscience, Leadership, and Marketing

by: Roger Dooley

Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of Leadership.

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Male/Female Brain Differences

by: Roger Dooley

An interesting Baltimore Sun article, Hormones wire men’s, women’s brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains.

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The Dread Zone: Anticipating Pain

by: Roger Dooley

For some people, anticipating pain can be as bad as the real thing. Dread can be a real pain describes research conducted by Dr. Gregory Berns of Emory University.

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