neuroscience

September 18, 2006

Neuroeconomics, Asymmetric Paternalism, and Marketing

by: Roger Dooley

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism.

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shopping behaviour, customer insights, neuroscience, Neuroeconomics, Roger Dooley, risk
September 11, 2006

Marketing to the Teen Brain

by: Roger Dooley

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works.

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Roger Dooley, neuroscience, shopping behaviour, customer insights, decision making, young, neuromarketing
September 7, 2006

Mind Reading: Imaging One Thought

by: Roger Dooley

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably detect a single thought forming in an individual’s brain.

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brain, neuroscience, MIT, fMRI, neuromarketing, Roger Dooley
September 6, 2006

Memetics: Why we copy each other by Denis Failly

by: Yann Gourvennec

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people, Susan Blackmore, memes, Yann Gourvennec, social media, neuroscience
September 4, 2006

Creativity + Genius

by: David Armano

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neuroscience, psychology, innovation, people, creativity, David Armano
August 30, 2006

fMRI Studies of Anti-Smoking PSAs

by: Roger Dooley

Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a pilot study of brain activity in subjects viewing anti-smoking PSAs:

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neuroscience, research, fMRI, Roger Dooley
August 25, 2006

Nanowires To Monitor Neurons

by: Roger Dooley

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research, MIT, neuromarketing, nanotech, Roger Dooley, neuroscience
August 22, 2006

Neuroscience, Leadership, and Marketing

by: Roger Dooley

Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of Leadership.

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Jeffrey Schwartz, David Rock, focus, change, management, leaders, neuroscience, Roger Dooley
May 19, 2006

Male/Female Brain Differences

by: Roger Dooley

An interesting Baltimore Sun article, Hormones wire men’s, women’s brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains.

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neuromarketing, Roger Dooley, targeting, neuroscience, gender
May 8, 2006

The Dread Zone: Anticipating Pain

by: Roger Dooley

For some people, anticipating pain can be as bad as the real thing. Dread can be a real pain describes research conducted by Dr. Gregory Berns of Emory University.

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neuromarketing, Roger Dooley, neuroscience, research
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