neuroscience

This is Your Brain on Money

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The Neuroscience of Second Life

by: Roger Dooley

These days, people are spending a lot of time online, much of it in Web communities and social networks. Second Life is a virtual world in which users create avatars to represent themselves and interact with others.

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Send in the NeuroArchitect - Two Feet and The Brain

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Priming by Order

by: Roger Dooley

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues.

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Neuroethics vs. Neuromarketing

by: Roger Dooley

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists.

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Brain Scan Mind Reading 70% Accurate

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Neuromarketing and Education

by: Roger Dooley

Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data.

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Brain Scan Reads Intentions

By: Ilya Vedrashko

Guardian writes: "A team of world-leading neuroscientists has developed a powerful technique that allows them to look deep inside a person's brain and read their intentions before they act.

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Shakespeare Copywriting

by: Roger Dooley

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don’t see Madison Avenue putting much of their copy in sonnet form.

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Social Perceptions and Altruism Research

by: Roger Dooley

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism.

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