neuroscience

Show You Trust Your Customer

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there’s sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a key factor in forming trust relationships. Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University and unofficial oxytocin evangelist, relates a story about how in his younger days he was the victim of a small-scale swindle. He now concludes that a key factor in getting him to fall for the con was that the swindler demonstrated that he trusted Zak.

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Bad Bosses Are Killers

by: Roger Dooley

A few weeks ago I created a new category here, “Neuromanagement,” which fits a couple of posts I’ve got simmering on the back burner. While those are geared toward the positive use of neuro-techniques in managing and hiring, there’s a breaking news story about the dangerous physiological effects of bad management. Bloomberg writer Frances Schwartzkopff reports:

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Maybe the Meltdown's a Guy Thing

by: Scott Goodson

This is a great article from today's NY Times and a fun read if you have a moment. I knew testosterone was powerful, but I never thought that the presence of cortisol could change the world so dramatically. Yikes! Perhaps it can.

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Reflecting on the Mirror

by: Roger Dooley

Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.

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The Handshake - Brain Connection

by: Roger Dooley

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:

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Banking Mess: Blame Our Brains

by: Roger Dooley

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so wrong.

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Neuromarketing Blog: My Secret Revealed

by: Roger Dooley

Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret… cloak BS in neuroscientific jargon, and people find it more plausible!

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Trend: Neuroscience Infiltrates Society

by: Roger Dooley

As we understand more about the workings of the brain, neuroscience is
starting to impact diverse areas of society. Over time, it will
probably touch many more. This has been acknowledged by the Neurotechnology Industry Organization in their Top 10 Neuroscience Trends of 2007.

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'Want' vs. 'Should' - It's All in The Timing

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“Don’t Buy” Button Located in Brain

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