neuroscience

Exercise, Weight Loss, & Your Brain

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds.

Continue Reading

Daydreaming Key to Creativity


When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an expert in the unlikely subject of daydreaming, and has released findings that our brains are MORE activated than normal when we let them wander:

Continue Reading

Neuroarchitecture Gets More Attention

by: Roger Dooley

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye.

Continue Reading

Intention or Sneeze?

by: Jonathan Salem Baskin

For those of you mapping your next branding campaign based on the insights of fMRI imaging, you better make sure that the flashes you're seeing aren't the symptoms of hay fever.

Only you can't.

Continue Reading

Identifying Preferences with Infrared Brain Imaging

by: Roger Dooley

A variety of technologies are being pressed into service to “read minds,” and Canadian researchers have found they can determine a subject’s preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral student who led the research, “This is the first system that decodes preference naturally from spontaneous thoughts. Preference is the basis for everyday decisions.”

Continue Reading

Working on an Anti-Smoking Campaign?

Continue Reading

Google and Your Brain, Part 2

Continue Reading

Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

Continue Reading

Order vs. Disorder: Surroundings Matter

by: Roger Dooley

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social norms.

Continue Reading

Mind Reading and Neuromarketing on 60 Minutes

Continue Reading
Subscribe to RSS - neuroscience