neuroscience

Book Review: The Creating Brain

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Marketing Neuroscience: Brain Fitness

by: Roger Dooley

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That’s exactly what proponents of brain fitness systems are trying to do. The confluence of demographics and research suggest continued and rapid growth in the field.

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Priming The Customer

by: Roger Dooley

Malcolm Gladwell’s book, Blink, covers a wide range of topics dealing with the power (and occasional ineffectiveness) of non-cognitive information processing by the human brain. (Or, if you prefer Gladwell’s term, “rapid cognition.”) Intuition, he says, and practiced expert judgment often lead to better conclusions than conscious and detailed analysis.

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Happiness + Right Brain Thinking

by: David Armano

A little over a year ago, I came across an article titled "Happiness is using the brain the right way" Download happiness.doc.

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Cognition, Cults and Ethnography

by: danah boyd

One of the goals of ethnography is to understand cultures on their own terms, from the perspectives of the people living them.

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Super Bowl Ads: GoDaddy Girl 1, Neuroscientist 0

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When Neuro Meets Nano: NBIC

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NYTimes: fMRI Empathy Research

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Book Review: The Ethical Brain

by: Roger Dooley

The Ethical Brain by Michael S. Gazzaniga (2005, Dana Press) should be required reading for anyone who debates ethical issues that can be illuminated by modern brain science. Neuroethics is an emerging field, and this book is a nice primer for those who will follow the future discourse in this area. While some areas of ethical discussion today may be immediately obvious as being influenced by neuroscience, others are less so.

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Mirror Neurons and Sales Style

by: Roger Dooley

In sales and marketing professionals have always known that being genuine and believable is of prime importance in winning over a customer. “Believe in your product!” is the mantra of sales gurus like Zig Ziglar, “if you try and fake it, the customer will know.” Mirror neurons may be a part of this process.

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