neuroscience

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some information that will let you arrive at your own answers.

This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process.

Lack of validation of neuromarketing techniques in controlled academic studies has been a sore spot for years. Scientific claims don’t get much credence if they haven’t been published in peer-reviewed journals. 

Feed your brain with this batch of recommended reading:

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can Connect With Every Area Of The Human Brain.

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during that week! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to your own discovery!

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover

Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.