Cosmetic Neurology: Brain-Boosting Drugs

by: Roger Dooley

What’s
the next big frontier in pharmaceutical marketing? Blockbuster drugs
seem harder to develop these days, and it’s getting more difficult to
sell minor tweaks to old products as major breakthroughs. It’s even
getting more challenging to talk to physicians, as many of the old
ploys to get face time (expensive meals, honoraria, etc.) are being
abandoned.
These days, it seems, pharma companies have been reduced to trying

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