Nespresso

Simulating the Coffee Drinker's Nose

by: Roger Dooley

Is Scratch 'n Sniff Starbucks in our future?

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Sensory Marketing to Jolt Espresso Sales

by: Roger Dooley

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates one’s senses on entering a Starbucks outlet.

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