Neil Perkin

The StartUp Curve, and Google Plus

I'm getting rather bored of how, following some relatively short space of time after launch, some people rush to declare the early demise of a particular service or startup usually based on little more than than an apparent dip in traffic or (worse) the author's isolated experience. It's happening right now with Google Plus, which I think is rather short-sighted and misses the point of it by a country mile.

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Layar and Magazines

People have been trying for years to crack the idea of creating some kind of interplay between print media and screen media. Unfortunately most of the offerings that people have come up with have never achieved any kind of traction, mostly because they've been simply too, well, clunky.

 

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Zeebox

A lot of people have got pretty excited about the prospects around so-called 'Social TV'. Perhaps for good reason since a whole succession of studies have shown the increasing prevalence of 'media stacking' including the most recent YouGov survey which found that 76% of the UK viewers it spoke to surf the web on their laptops, mobiles or tablets whilst simultaneously 'watching' TV.

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From the Wisdom of Crowds, to the Wisdom of Friends

"I think the wisdom of crowds applies not just to Google but to a phase of the web, which was about information and about links. It was a lot of wonderful things, mostly based on anonymity and links between crowds... Ours just starts from a totally different place. So it's an evolution." Sheryl Sandberg

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What If an Agency Had an API?

The growth in the number of APIs is one of those exponential curves often associated with digital. The Programmable Web Directory now lists over 4,000, a milestone it recorded only 6 months after it logged its 3000th, which in turn was only 9 months after it passed its 2000th recorded API.

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The Divided Brain

"The intuitive mind is a sacred gift and the rational mind is a faithful servant" Albert Einstein

This latest RSA Animate by reknowned psychiatrist Iain McGilchrist (and the accompanying book) is a powerful evocation of how the divergent, contradicting nature of the thinking from the two hemispheres of our brain (and how they interrelate) have shaped, and continue to shape, our world.

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Sound and Vision

Lovely little film for Soundcloud and a lovely little story from VC Fred Wilson about how founder Alex Ljung pitched him for funding several times before he was successful:

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Playing the Long Game

As an interesting addendum to the post below I came across this Quora answer from an ex-Amazon employee to the question 'What allows Amazon to be so innovative?'. Alongside mentions of visionary leadership, entrepreneurial culture and future-focused approach, there is of-course talk of the relentless customer focus for which Amazon is famed (and the 'working back from the customer' approach that I've mentioned before).

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Google #Firestarters 3: The New Operating System for Agencies - The Event

So, this week saw the great, the good and the curious of UK planning come together at Google HQ for the latest Firestarters - the series of events I'm curating for Google to facilitate different thinking and debate around some of the more interesting and challenging issues facing planners.

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The Cynical Organisation

Reading about some of the tumultuous change going on right now in some of world's biggest tech businesses, one can't help but feel for the workers caught at the sharp end, trying to make sense of the latest senior management missive or strategy. Missives that often talk about the need for accelerated innovation and a culture of experimentation.

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